Drawing upon her branding principles, Sally created a method to identify how each person is able to captivate their listeners. The Fascination Advantage® is the first communication assessment that measures how others perceive you.
This test measures how the world sees you. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over 1,000 C-level executives.
In her early career in advertising, Sally quickly skyrocketed to the top, becoming the most awarded advertising copywriter in the U.S. by age 24. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History. She frequently appears on national media, including NBC’s TODAY and The New York Times. Her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses. Sally is the author of two The New York Times Best Sellers: "FASCINATE: How to Make Your Brand Impossible to Resist" and "HOW THE WORLD SEES YOU."
Content Featuring Sally Hogshead
Discover the top four traits of high-performing personal brands and pitfalls to avoid, identify your top two unique personality advantages, understand the circumstances in which you're most likely to over-deliver and outperform (and the areas in which you will not), and recognize the signs you are (or are not) perceived as a high performer.