Devin DaRif

Vice President, Employer Brand Insights, Bayard Advertising Agency Inc.

Devin DaRif is the Vice President, Employer Brand Insights at Bayard Advertising Agency Inc. in its New York City headquarters. Formerly Director of Employer Brand Solutions at WayUp, Inc., a digital platform connecting college students and recent graduates with employers, Devin comes to Bayard with an extensive background in recruitment marketing and employer brand consulting both in- house and on the agency side. Prior to WayUp, Devin led the employer branding efforts for the marketing team at Two Sigma Investments, LP., a NYC-based quantitative hedge fund, to increase their awareness and brand appeal, with the skills he honed as a global employer brand consultant for Universum Communications, Inc., a global market research and employer brand consultancy based in Sweden.

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