Devin DaRif is the Vice President, Employer Brand Insights at Bayard Advertising Agency Inc. in its New York City headquarters. Formerly Director of Employer Brand Solutions at WayUp, Inc., a digital platform connecting college students and recent graduates with employers, Devin comes to Bayard with an extensive background in recruitment marketing and employer brand consulting both in- house and on the agency side. Prior to WayUp, Devin led the employer branding efforts for the marketing team at Two Sigma Investments, LP., a NYC-based quantitative hedge fund, to increase their awareness and brand appeal, with the skills he honed as a global employer brand consultant for Universum Communications, Inc., a global market research and employer brand consultancy based in Sweden.
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Learn about key tactics to give you the upper hand when landing that critical passive candidate and discover tips and resources to help you build a steady candidate pool.