Chris Malone is Chief Advisory Officer for Fidelum Partners. He leads the firm’s Advisory Services practice that helps clients develop growth strategies that drive their business performance.
Chris has over 20 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the company’s 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in revenue annually.
Chris is also co-author of The Human Brand: How We Relate to People, Products & Companies, which will be published by the Jossey-Bass division of Wiley Publishing in October 2013.
Chris holds a bachelor’s degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
Content Featuring Chris Malone
The democratizing nature of social media enables customers and employees to interact directly with companies and voice their opinions in a public forum. This environment presents both opportunities and challenges for any organization. In this ...Read more
Chris Malone, author of The Human Brand and Chief Advisory Officer at Fidelum Partners, explored the power of brand and human perception in this session. In addition to providing stories and real life examples of how brands work in reality, he ...Read more