3 Personalized Candidate Experiences: How to Lead with Brand & Relevancy in the Candidate Journey
April 20, 2017 | SmashFly
Every person interested in a career change will have a different experience on their way to choosing—or not choosing—your organization. It’s your job to make that experience as relevant, targeted, efficient and effective as possible, through messaging and user experience across every touchpoint and device. That’s personalization.
Ah, the age-old debate of renting vs. owning. Only in this instance, we’re talking about talent acquisition assets. Why are so many talent acquisition professionals renting? They rent out their employer branding and career site to an agency; they rent databases of leads from certain social networks (for big costs); and many never fully own their recruiting data, leaving it to third-party channels or agencies.
Are you tracking all the sources of influence in your candidates' journey? Candidates are acting more like consumers in their search for a career, which means there are more touchpoints that influence their decision of where to apply. If you ...