Talent Pulse from the Human Capital Institute (HCI) is a quarterly research e-book that explores the latest trends and challenges in managing talent. Each quarter, a new report is released in conjunction with one of the four HCI Communities. Topics for each quarter’s analysis are determined by survey responses of HR and business professionals. This report focuses on recruiting passive candidates, social media recruitment, and employment branding.
- Hunting is better than gathering when it comes to passive candidates. Organizations who make passive candidate recruitment a part of their strategy, who provide a streamlined application process, and know who they are targeting hire more passive candidates.
- Relationships matter. Employee referrals are rated as the most effective method for sourcing active candidates. Though social media for recruiting is used by 72 percent of organizations, only 55 percent agree they are able to effectively interact with candidates through social media. The challenge for companies is translating numbers of followers and “likes” into meaningful connections and relationships.
- A strong employment brand can improve talent acquisition; organizations believe a strong employment brand can lead to the attraction of more top talent and an increase in quality of hires, yet less than half of the participants in our study perceive their organization as having a strong brand.