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BlogEmploy Branding

Employer_ment Branding

July 19, 2013 | Tim Gardner PhD | HCI

Let me suggest a small but effective ploy for stirring up trouble among a group of talent management professionals.  When discussing branding in the human capital space, ask which terms are most appropriate: (a) Employer brand/ing or (b) Employment brand/ing?  A quick search of both sets of terms at Google.com shows a respectable 296,000 hits for the terms employment brand/ing but a whopping 2.7 million hits for the terms employer brand/ing.  Despite a near internet consensus of using the employer branding term, I’d like to suggest that talent professionals have it all wrong – the proper term is employment branding.  And the difference is critical.

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Communication Channels III

July 16, 2013 | John Sumser | HR Examiner

The number of communications options are exploding. Knowing how and where to communicate your employment brand and job opportunities is no longer easy. Social media, mobile technologies, job boards, talent communities, groups and pages on social ...

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BlogEvolution

Evolving Innovation

July 11, 2013 | Daniel Fogel | HCI

Henry Chesbrough is generally credited with coining the term open innovation from his book Open Innovation:  The New Imperative for Creating and Profiting from Technology.  Open innovation differed from the previous method of closed innovation where individual firms manage their own in-house R&D departments.  Open innovation seeks to use the results of the market at large finding new purposes and more effective applications of current technologies creating both spin ons and spin offs.

Blog2013 Trends

2013 Trends for Talent Acquisition

July 9, 2013 | Daniel Fogel | HCI

LinkedIn recently released the results of a survey detailing some of the top trends in Talent Acquisition for 2013 and comparing how those statistics vary between the United States and the rest of the globe.   Exploring some of the key takeaways, we see an increased focus on developing the employer brand, social networks playing multiple roles in the process, and more firms seeking passive candidates.

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Managing Glassdoor Reviews and Employer Branding

July 8, 2013 | Ben Eubanks | upstartHR

As a guy working in a small HR shop, I am subscribed to multiple forums, blogs, and websites. I like having a lot of information at my fingertips, and recently I ran across a great question I thought would be worth sharing.
I would also be ...

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A Brand is a Relationship.

July 8, 2013 | John Sumser | HR Examiner

Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.
A brand is a relationship.
Brands only matter to the ...

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