Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

2018 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

Learn how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

Learn More

Learn More about Employment Branding with our Top Resources

BlogBlog

Candidate Experience: The Cornerstone of Your Recruitment Strategy

September 22, 2015 | Randi Kenney | HCI

We’ve heard it said over and over again—it’s a job seeker’s market. Companies need to hire talented people to fill new and innovative roles. Employees have the ability to be picky about the jobs they choose, so the onus is on the companies to really make an excellent first impression. The candidate experience sets the tone for future engagement from both the candidates you hire and the candidates you don’t. There is one candidate experience I will probably never forget.

WebcastWebcastRestricted to Corporate Members

10 Free Steps to Improve Your Employer Brand

August 13, 2015 | Alicia Garibaldi

Have you heard that 69% of Americans would nix a job offer—even if they were out of work—with a company with a negative reputation? Learn how to improve your employer brand by creating brand ambassadors, leveraging company reviews, and weaving your company's core values, mission and culture into one cohesive message.

Keynote VideoKeynote VideoRestricted to Corporate Members

Go TripAdvisor: Our Employer Brand Journey

July 1, 2015 | Lori Russo

Employment branding is an essential part of any modern organization’s talent acquisition strategy. A successful employment brand strategy does more than build awareness of career opportunities; it tells the company’s story and ...

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2018 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

Learn how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

Location & Venue

InterContinental Miami
100 Chopin Plaza
Miami, FL 33131
1-800-327-3005

Call 1-800-327-3005 and reference Human Capital Institute/Strategic Talent Acquisition Conference before 5/11/18 to take advantage of the $229 room rate.

2018 Strategic Talent Acquisition Conference

Today’s talent acquisition needs an end-to-end, customer-centered approach.

Learn how the most successful TA leaders attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

Learn More