Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources


Candidate Experience: The Cornerstone of Your Recruitment Strategy

September 22, 2015 | Randi Kenney | HCI

We’ve heard it said over and over again—it’s a job seeker’s market. Companies need to hire talented people to fill new and innovative roles. Employees have the ability to be picky about the jobs they choose, so the onus is on the companies to really make an excellent first impression. The candidate experience sets the tone for future engagement from both the candidates you hire and the candidates you don’t. There is one candidate experience I will probably never forget.

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10 Free Steps to Improve Your Employer Brand

August 13, 2015 | Alicia Garibaldi

Have you heard that 69% of Americans would nix a job offer—even if they were out of work—with a company with a negative reputation? Learn how to improve your employer brand by creating brand ambassadors, leveraging company reviews, and weaving your company's core values, mission and culture into one cohesive message.

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Go TripAdvisor: Our Employer Brand Journey

July 1, 2015 | Lori Russo

Employment branding is an essential part of any modern organization’s talent acquisition strategy. A successful employment brand strategy does more than build awareness of career opportunities; it tells the company’s story and ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Jun 25-26, 2018 | 9:00AM-5:00PM EDT
Charlotte, NC
Jul 12-13, 2018 | 9:00AM-5:00PM EDT
San Francisco, CA
Aug 14-15, 2018 | 9:00AM-5:00PM PDT
Washington, DC
Aug 16-17, 2018 | 9:00AM-5:00PM EDT
Dallas, TX
Sep 6-7, 2018 | 9:00AM-5:00PM CDT

Online Classes

Jul 19-20, 2018 | 8:45AM-5:00PM EDT
Aug 7-8, 2018 | 11:45AM-8:00PM EDT
Sep 17-18, 2018 | 8:45AM-5:00PM EDT
Oct 8-9, 2018 | 11:45AM-8:00PM EDT
Nov 6-7, 2018 | 8:45AM-5:00PM EST
See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More