Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

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Candidate Web Traffic Analytics

April 4, 2016

Understanding jobseeker behavior is crucial in ensuring that you are delivering an exceptional candidate experience and that your application process is eff ective. Research shows that only 16.7% of companies understand what motivates candidates ...

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How to Recruit Millennials When You’re a Boomer-Centric Company

February 29, 2016 | Michele Ellner, Director of Marketing

It’s no secret that members of the youngest (and now largest) generation in the workplace can cause their older managers some serious aggravation at times. Gen. Y’s expectations about work are often at odds with what more veteran ...

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Diversity for Diversity's Sake?

February 24, 2016 | Randi Kenney | HCI

What does diversity mean to you? For me, I often see “diversity” visualized in stock photography—typically, an image of hands over hands of varying skin tones or perhaps a group of smiling people of different races. It doesn’t take much, really, to look diverse. But what does it mean for a company to actually be diverse?


Fast Take on Talent Innovation - Talent Brand

February 11, 2016

Leading companies have long known they must align their brands with the values of their customers—and deliver what matters to them. But the lines that once divided your customers and employees are blurred. Employees expect ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST
Washington, DC
Feb 28-Mar 1, 2018 | 9:00AM-5:00PM EST
New York, NY
Mar 22-23, 2018 | 9:00AM-5:00PM EDT
Los Angeles, CA
Apr 19-20, 2018 | 9:00AM-5:00PM PDT

Online Classes

Nov 28-29, 2017 | 8:45AM-5:00PM EST
Dec 12-13, 2017 | 11:45AM-8:00PM EST
January 2018
Jan 22-23, 2018 | 8:45AM-5:00PM EST
February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More