Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

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Recruiting and Retaining Diverse Talent at ADP

Lisa Sherr, Director of Branding, Communications and Metrics at ADP shares that every hire that ADP makes is made with diversity in mind. The strategy around diversity and recruiting is two-fold. The first is to gain a diverse slate of ...

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Social Networking in Government: Opportunities & Challenges Part 1

January 14, 2010 | HCI | Human Capital Institute

Social networking (SN) has become the new online rage. Blogs, wikis, RSS feeds and social networking sites like Twitter, Facebook and LinkedIn have provided creative ways to recruit, engage, connect and retain employees. They have also provided ...

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ResearchResearch

Social Networking in Government: Opportunities & Challenges Part 2

January 14, 2010 | HCI | Human Capital Institute

Social networking (SN) has become the new online rage. Blogs, wikis, RSS feeds and social networking sites like Twitter, Facebook and LinkedIn have provided creative ways to recruit, engage, connect and retain employees. They have also provided ...

Read more
Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Atlanta, GA
Jul 27-28, 2017 | 9:00AM-5:00PM EDT
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Chicago, IL
Aug 14-15, 2017 | 9:00AM-5:00PM CDT
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Singapore
Aug 17-18, 2017 | 9:00AM-5:00PM SGT (Asia/Singapore)
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New York, NY
Aug 24-25, 2017 | 9:00AM-5:00PM EDT
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San Francisco, CA
Aug 28-29, 2017 | 9:00AM-5:00PM PDT
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Online Classes

July
Jul 10-11, 2017 | 8:45AM-5:00PM EDT
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August
Aug 1-2, 2017 | 8:45AM-5:00PM EDT
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September
Sep 7-8, 2017 | 11:45AM-8:00PM EDT
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September
Sep 18-19, 2017 | 8:45AM-5:00PM EDT
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October
Oct 2-3, 2017 | 8:45AM-5:00PM EDT
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More