Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

BlogAvailable Talent

Where Is the Available, Skilled Talent?

February 25, 2013 | Amanda Lewis | HCI

The 2012 Manpower Talent Shortage Survey states that 49% of U.S. employers are experiencing difficulty filling mission-critical positions within their organizations. Why? A lack of available candidates with the right technical expertise and employability skills continues to elude employers.  More specifically, the top reason employers say they can’t fill roles is simply an overall lack of applicants; the second is the candidate-based factor that applicants lack the technical competencies, or hard skills, required for the role.

ArticleArticle

THE RECRUITER'S GUIDE to online job marketing

January 25, 2013 | Joanna Sherriff | Decision Toolbox

Standing out from the crowd - supercharging your online job openings to target top talent. A job ad is one of the most critical elements in your online recruitment process.
Get your message wrong, use an unfamiliar job title, forget to include ...

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Executive InterviewExecutive InterviewRestricted to Corporate Members

Talent Community Efforts at ADP

Lisa Sherr, Director of Branding, Communications and Metrics at ADP shares how ADP has created an online talent community which engages in discussion regarding ADP jobs, culture and what it means to work for the company. The talent community is ...

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Executive InterviewExecutive InterviewRestricted to Corporate Members

Recruiting and Retaining Diverse Talent at ADP

Lisa Sherr, Director of Branding, Communications and Metrics at ADP shares that every hire that ADP makes is made with diversity in mind. The strategy around diversity and recruiting is two-fold. The first is to gain a diverse slate of ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Aug 24-25, 2017 | 9:00AM-5:00PM EDT
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San Francisco, CA
Aug 28-29, 2017 | 9:00AM-5:00PM PDT
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Shanghai, China
Aug 31-Sep 1, 2017 | 9:00AM-5:00PM GMT (Africa/Abidjan)
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Los Angeles, CA
Sep 14-15, 2017 | 9:00AM-5:00PM PDT
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Boston, MA (Burlington)
Sep 28-29, 2017 | 9:00AM-5:00PM EDT
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Online Classes

September
Sep 7-8, 2017 | 11:45AM-8:00PM EDT
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September
Sep 18-19, 2017 | 8:45AM-5:00PM EDT
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October
Oct 2-3, 2017 | 8:45AM-5:00PM EDT
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October
Oct 25-26, 2017 | 11:45AM-8:00PM EDT
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November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More