Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

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Building a Culture Around Agility

April 5, 2016 | Jeff Diana, Paul Rogers

How do you preserve the characteristics that make your organization great in the face of drastic, continuous change? How do you sustain engagement and cultural continuity when you’re hiring masses of new talent every year? In this HCI ...

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Looking for Top Talent? Move to Mobile Recruiting

April 4, 2016

Attracting talented job candidates is one of the biggest challenges facing HR in the next 10 years.1 Understandably, organizations want top talent and they are highly focused on recruiting strategies that enable them to hire the very best. One ...

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IBM Kenexa Lead Manager

April 4, 2016

Save time by recruiting in advance There is almost always a disconnect between the right candidate and the right opportunity or time. Building proactive talent pools is vital to business continuity and success. For candidates, looking for a job ...

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Candidate Web Traffic Analytics

April 4, 2016

Understanding jobseeker behavior is crucial in ensuring that you are delivering an exceptional candidate experience and that your application process is eff ective. Research shows that only 16.7% of companies understand what motivates candidates ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Aug 24-25, 2017 | 9:00AM-5:00PM EDT
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San Francisco, CA
Aug 28-29, 2017 | 9:00AM-5:00PM PDT
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Shanghai, China
Aug 31-Sep 1, 2017 | 9:00AM-5:00PM GMT (Africa/Abidjan)
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Los Angeles, CA
Sep 14-15, 2017 | 9:00AM-5:00PM PDT
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Boston, MA (Burlington)
Sep 28-29, 2017 | 9:00AM-5:00PM EDT
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Online Classes

September
Sep 7-8, 2017 | 11:45AM-8:00PM EDT
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September
Sep 18-19, 2017 | 8:45AM-5:00PM EDT
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October
Oct 2-3, 2017 | 8:45AM-5:00PM EDT
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October
Oct 25-26, 2017 | 11:45AM-8:00PM EDT
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November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More