Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

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Candidate Web Traffic Analytics

April 4, 2016

Understanding jobseeker behavior is crucial in ensuring that you are delivering an exceptional candidate experience and that your application process is eff ective. Research shows that only 16.7% of companies understand what motivates candidates ...

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ArticleArticle

How to Recruit Millennials When You’re a Boomer-Centric Company

February 29, 2016 | Michele Ellner, Director of Marketing

It’s no secret that members of the youngest (and now largest) generation in the workplace can cause their older managers some serious aggravation at times. Gen. Y’s expectations about work are often at odds with what more veteran ...

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Diversity for Diversity's Sake?

February 24, 2016 | Randi Kenney | HCI

What does diversity mean to you? For me, I often see “diversity” visualized in stock photography—typically, an image of hands over hands of varying skin tones or perhaps a group of smiling people of different races. It doesn’t take much, really, to look diverse. But what does it mean for a company to actually be diverse?

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HR Challenger: Building a Talent-Centric Organization

February 5, 2016

It’s midway between the global recession of 2008 and 2020 – the deadline for our future-leaning visions. As we look to accomplish greatness, all of our choices are being influenced by globalization, mobility, technology and ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Atlanta, GA
Jul 27-28, 2017 | 9:00AM-5:00PM EDT
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Chicago, IL
Aug 14-15, 2017 | 9:00AM-5:00PM CDT
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Singapore
Aug 17-18, 2017 | 9:00AM-5:00PM SGT (Asia/Singapore)
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New York, NY
Aug 24-25, 2017 | 9:00AM-5:00PM EDT
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San Francisco, CA
Aug 28-29, 2017 | 9:00AM-5:00PM PDT
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Online Classes

July
Jul 10-11, 2017 | 8:45AM-5:00PM EDT
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August
Aug 1-2, 2017 | 8:45AM-5:00PM EDT
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September
Sep 7-8, 2017 | 11:45AM-8:00PM EDT
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September
Sep 18-19, 2017 | 8:45AM-5:00PM EDT
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October
Oct 2-3, 2017 | 8:45AM-5:00PM EDT
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More