Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

Keynote VideoKeynote Video

Hiring to Strengthen Your Company’s DNA

May 11, 2016 | Russ Schramm

How can your organization become more innovative? At Philips, talent acquisition plays an integral role in transforming its organizational culture to become more innovative, agile, and effective at delivering value to its customers. In this HCI ...

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ArticleArticle

Avoiding Arrested Development in HR

April 14, 2016 | Cielo | Cielo

Like Tobias Fünke, some of us think we’re in the know, but aren’t. We walk around tossing out new, hip terminology. We rock our social media profiles. But inside, we are STUCK. Yes, STUCK. Three. Five. Ten. Fifteen ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Aug 24-25, 2017 | 9:00AM-5:00PM EDT
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San Francisco, CA
Aug 28-29, 2017 | 9:00AM-5:00PM PDT
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Shanghai, China
Aug 31-Sep 1, 2017 | 9:00AM-5:00PM GMT (Africa/Abidjan)
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Los Angeles, CA
Sep 14-15, 2017 | 9:00AM-5:00PM PDT
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Boston, MA (Burlington)
Sep 28-29, 2017 | 9:00AM-5:00PM EDT
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Online Classes

September
Sep 7-8, 2017 | 11:45AM-8:00PM EDT
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September
Sep 18-19, 2017 | 8:45AM-5:00PM EDT
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October
Oct 2-3, 2017 | 8:45AM-5:00PM EDT
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October
Oct 25-26, 2017 | 11:45AM-8:00PM EDT
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November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More