Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

Learn More

Learn More about Employment Branding with our Top Resources

BlogBlog

Four Reasons to Invest in Employer Branding

March 14, 2017 | Matt Roddan | ORC International

Today’s most powerful employer brands have an edge when it comes to attracting strong talent and creating highly engaged teams. They have a great story. They have strong advocacy. They have fierce loyalty. So why do so few companies take the time to invest building a strong employer brand? Because it requires commitment, resource and behavioral change across the whole organization.

White PaperWhite Paper

The Annual Social Recruiting Survey

February 28, 2017

Talent is the lifeblood of every organization. But quality, skilled employees are hard to come by in today’s market — meaning that recruiters are being forced to evolve how they think about recruiting.

This year’s study ...

Read more
InfographicInfographic

Employment Branding - 6 Best Practices to Follow

February 12, 2017 | WilsonHCG

Candidates are no longer looking for just a job — they're looking for a place where they can advance their career in a supportive, energizing environment. Your employment brand helps you reach those candidates by telling your ...

Read more
Blogleading virtual and remote teams

The Modern Challenge of Leading Virtual and Remote Teams

October 11, 2016 | George Brough | HCI

It’s no secret that advances in 21st Century communication and automation technology have changed the way we conduct business. Transactions and exchanges that once took days to complete now take as little as one second. Where we once needed everyone in the same room or on the same job site to make important things happen, we can now carry out projects with globally dispersed teams and staff virtual departments with employees who may never find themselves on the same continent at the same time, much less in the same room.

Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Washington, DC
Feb 28-Mar 1, 2018 | 9:00AM-5:00PM EST
Register
New York, NY
Mar 22-23, 2018 | 9:00AM-5:00PM EDT
Register
Singapore
Apr 9-10, 2018 | 9:00AM-5:00PM +08 (Asia/Singapore)
Register
Los Angeles, CA
Apr 19-20, 2018 | 9:00AM-5:00PM PDT
Register
Boston, MA (Burlington)
May 9-10, 2018 | 9:00AM-5:00PM EDT
Register

Online Classes

February
Feb 14-15, 2018 | 11:45AM-8:00PM EST
Register
March
Mar 7-8, 2018 | 8:45AM-5:00PM EST
Register
April
Apr 5-6, 2018 | 8:45AM-5:00PM EDT
Register
May
May 3-4, 2018 | 11:45AM-8:00PM EDT
Register
June
Jun 18-19, 2018 | 8:45AM-5:00PM EDT
Register
See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More