Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

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Learn More about Employment Branding with our Top Resources

Blog2013 STA

2013 Strategic Talent Acquisition Conference Part 3: Rethinking Recruitment : NPR‘s Brand Ambassadors

June 11, 2013 | Daniel Fogel | HCI

Everyone in the talent acquisition space knows the importance of social media in an effective recruitment strategy, but many are unsure of what percentage of resources to devote to social media versus traditional avenues.  Lars Schmidt, Senior Director of Talent Acquisition & Innovation at NPR shared his insights with the crowds today at the 2013 Strategic Talent Acquisition Conference.  NPR has chosen to spotlight their social media campaign as the crown jewel.  Schmidt champions empowering his current employees to assist in the outreach as brand ambassadors and utilizes innovative twitter hashtags to drive the brand and posts to an NPR Tumblr page as well.  

Executive InterviewExecutive InterviewRestricted to Corporate Members

Leveraging SEO with Standardized Job Titles

You know those jobs that take forever to fill because you never get enough qualified applicants? The problem may be easier to solve than you think.  Quite often, employers use their internal job titles on external job listings. The problem? ...

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BlogBest in Class

Best in Class Service and HR’s Role

May 6, 2013 | Daniel Fogel | HCI

Great firms understand the importance of their brand and the need for customer service to be both effective and in the moment. With the rise of social media, more and more consumers are going to social media to air their grievances in real time and have the expectation of a prompt response. Savvy companies understand the need to respond to those queries and have already adjusted their customer service models. Here are some great brands leading by example on response time and on the percentage of replies to customer/fan comments.

ArticleArticle

Get Started with Twitter and HootSuite

April 8, 2013 | Alexandra Samuel | Harvard Business School Publishing

 
With so many people drinking from the Twitter fire hose, it's no wonder that some people have suggested that it can replace the soon-to-be defunct Google Reader. But that vision is based on the mistaken idea that Twitter, at its ...

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BlogFacebook's HR

Check Your Newsfeed: The Implications of Facebook's Latest Announcement on HR

April 2, 2013 | Stephane Le Viet | HCI

Have you seen Facebook’s latest status update? If not, head to your newsfeed, because it’s about to get a big change. On Thursday, Facebook announced that it will be overhauling the look and feel of its popular newsfeed feature. Coming on the heels of the Graph Search announcement, and a full year and a half after the roll out of Facebook Timeline, the update to this third pillar of Facebook stands to impact the way your business recruits online. 

BlogAvailable Talent

Where Is the Available, Skilled Talent?

February 25, 2013 | Amanda Lewis | HCI

The 2012 Manpower Talent Shortage Survey states that 49% of U.S. employers are experiencing difficulty filling mission-critical positions within their organizations. Why? A lack of available candidates with the right technical expertise and employability skills continues to elude employers.  More specifically, the top reason employers say they can’t fill roles is simply an overall lack of applicants; the second is the candidate-based factor that applicants lack the technical competencies, or hard skills, required for the role.

ArticleArticle

THE RECRUITER'S GUIDE to online job marketing

January 25, 2013 | Joanna Sherriff | Decision Toolbox

Standing out from the crowd - supercharging your online job openings to target top talent. A job ad is one of the most critical elements in your online recruitment process.
Get your message wrong, use an unfamiliar job title, forget to include ...

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2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Location & Venue

Sheraton Denver Downtown
1550 Court Place
Denver, CO 80202
888-627-8405

Call 888-627-8405 and reference Human Capital Institute 2019 Strategic Talent Acquisition Conference to take advantage of the $249 room rate. Don’t wait, the offer expires May 20, 2019. Click here to book your room now!

2019 Strategic Talent Acquisition Conference

Today’s talent acquisition needs an end-to-end, customer-centered approach.

We learned how the most successful TA leaders attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Learn More