As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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Embrace proven marketing techniques that attract diverse candidates and promote your business as a valuable resource and ideal culture that cultivates meaningful relations with your customer base.
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Today’s most powerful employer brands have an edge when it comes to attracting strong talent and creating highly engaged teams. They have a great story. They have strong advocacy. They have fierce loyalty. So why do so few companies take the time to invest building a strong employer brand? Because it requires commitment, resource and behavioral change across the whole organization.
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