Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

Learn More

Learn More about Employment Branding with our Top Resources

BlogBlog

Four Reasons to Invest in Employer Branding

March 15, 2017 | Matt Roddan | ORC International

Today’s most powerful employer brands have an edge when it comes to attracting strong talent and creating highly engaged teams. They have a great story. They have strong advocacy. They have fierce loyalty. So why do so few companies take the time to invest building a strong employer brand? Because it requires commitment, resource and behavioral change across the whole organization.

White PaperWhite Paper

The Annual Social Recruiting Survey

February 28, 2017

Talent is the lifeblood of every organization. But quality, skilled employees are hard to come by in today’s market — meaning that recruiters are being forced to evolve how they think about recruiting.

This year’s study ...

Read more
Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Hong Kong
Nov 9-10, 2017 | 9:00AM-5:00PM HKT (Asia/Hong_Kong)
Register
Washington, DC
Nov 9-10, 2017 | 9:00AM-5:00PM EST
Register
San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
Register
Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST
Register
Washington, DC
Feb 28-Mar 1, 2018 | 9:00AM-5:00PM EST
Register

Online Classes

October
Oct 25-26, 2017 | 11:45AM-8:00PM EDT
Register
November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
Register
December
Dec 12-13, 2017 | 11:45AM-8:00PM EST
Register
February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
Register
March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
Register
See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More