Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

InfographicInfographic

Employment Branding - 6 Best Practices to Follow

February 13, 2017 | WilsonHCG

Candidates are no longer looking for just a job — they're looking for a place where they can advance their career in a supportive, energizing environment. Your employment brand helps you reach those candidates by telling your ...

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Blogleading virtual and remote teams

The Modern Challenge of Leading Virtual and Remote Teams

October 12, 2016 | George Brough | HCI

It’s no secret that advances in 21st Century communication and automation technology have changed the way we conduct business. Transactions and exchanges that once took days to complete now take as little as one second. Where we once needed everyone in the same room or on the same job site to make important things happen, we can now carry out projects with globally dispersed teams and staff virtual departments with employees who may never find themselves on the same continent at the same time, much less in the same room.

White PaperWhite Paper

How to Make a Better Recruiting Video

July 6, 2016 | Smashfly

Ready to be astounded? Facebook now has 8 billion video views per day ­– that’s a whopping 760 years of watch time. As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s also finding ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Atlanta, GA
Jul 27-28, 2017 | 9:00AM-5:00PM EDT
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Chicago, IL
Aug 14-15, 2017 | 9:00AM-5:00PM CDT
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Singapore
Aug 17-18, 2017 | 9:00AM-5:00PM SGT (Asia/Singapore)
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New York, NY
Aug 24-25, 2017 | 9:00AM-5:00PM EDT
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San Francisco, CA
Aug 28-29, 2017 | 9:00AM-5:00PM PDT
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Online Classes

July
Jul 10-11, 2017 | 8:45AM-5:00PM EDT
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August
Aug 1-2, 2017 | 8:45AM-5:00PM EDT
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September
Sep 7-8, 2017 | 11:45AM-8:00PM EDT
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September
Sep 18-19, 2017 | 8:45AM-5:00PM EDT
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October
Oct 2-3, 2017 | 8:45AM-5:00PM EDT
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More