As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
Recommended Employment Branding Resources
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Ericsson is committed to a gender diversity hiring plan. Ericsson aims to have 30 percent of its workforce made up of women employees by 2020, the current figure is AT 22 percent. Hear about the genesis of Ericcson’s D&I strategy, the ...Read more
Explore how and why you should marry employer branding and candidate experience during the talent attraction phase, and how candidate expectations align with what organizations are delivering.
Learn how many candidates it takes to reach a hire, the most efficient sources of hire, how time to hire varies by role, and much more.
Today’s most powerful employer brands have an edge when it comes to attracting strong talent and creating highly engaged teams. They have a great story. They have strong advocacy. They have fierce loyalty. So why do so few companies take the time to invest building a strong employer brand? Because it requires commitment, resource and behavioral change across the whole organization.
Talent is the lifeblood of every organization. But quality, skilled employees are hard to come by in today’s market — meaning that recruiters are being forced to evolve how they think about recruiting.
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HR, meet marketing. Learn which marketing techniques are most effective in recruiting and hiring.
Candidates are no longer looking for just a job — they're looking for a place where they can advance their career in a supportive, energizing environment. Your employment brand helps you reach those candidates by telling your ...Read more
Explore the topic of TMI and how what might seem like a strategic use of social media could be a fast track to trouble during the hiring process.
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